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Beatrice believes that a clean and
well represented company brand identity is one of the essential
elements that helps our company be recognized in the marketplace.
Beatrice has gone to great lengths to ensure that our corporate
branding is implemented in a uniform manner across our various
businesses. Though Beatrice has the individual branded
products, the Beatrice logotype, Beatrice Cooke and the Beatrice
Shield play an important role in ensuring that all of our products
produced here at Beatrice carry the shared identity elements that
help unify all brands in all markets.
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Corporate Logotype
Introduced in 2007, this newly created Beatrice
logotype replaced the Almus logotype that was introduced in 2000.
This logo features specially crafted letters and a unique leaf
that bears fruit. The leaf symbol part of the logotype is an
integral part of the logo element and signifies innovation and
creativity. As part of the Beatrice Shared Identity Programme the Beatrice red stripe logo band is featured on
all products that are directly manufactured by our Beatrice Foods
Company subsidiary.
Beatrice Graphics Standards Manual
Introduced in
1984 by Legacy Beatrice, and then discontinued in 1987 for a more
simpler approach, the Beatrice Graphics Standards Manual was
reintroduced by the New Beatrice in 2007, and is the single most
important marketing and standards manual that Beatrice uses to
convey our branding image to our customers, vendors and employees.
Beatrice Cooke
Who could forget Beatrice Cooke Mealtime Adventures
from the late 1940's through the 1950's. This iconic figure
was featured in numerous magazine advertisements and would have
recipe ideas that featured Beatrice products. Now, after
fifty years of absence, Beatrice Cooke is back home at Beatrice,
and ready to share cooking ideas and recipes from our very own
Beatrice Kitchens. This retro figure is the corporate
sponsor of our company.
Beatrice Shield
To pay special homage to legacy Beatrice, Beatrice
Companies reintroduced the Beatrice Shield on the signature block of
some of our
Beatrice Foods Company products, and on our web site.
This shield was created in 1969, and was used intermittently
through the 1970's and early 1980's.
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