Who could forget Beatrice Cooke Mealtime Adventures from the late 1940’s through the 1950’s. This iconic figure was featured in numerous magazine advertisements and would have recipe ideas that featured Beatrice products. Now, after fifty years of absence, Beatrice Cooke is back home at Beatrice, and ready to share cooking ideas and recipes from our very own Beatrice Kitchens. This retro figure is the corporate sponsor of our company.
To pay special homage to legacy Beatrice, Beatrice Companies reintroduced the Beatrice Shield on the signature block of some of our Beatrice Foods Company products, and on our web site. This shield was created in 1969, and was used intermittently through the 1970’s and early 1980’s.