The Beatrice Logos

 

Many logos and typefaces have been used throughout Beatrice’s existence, and none two are more iconic than the “B” within a shield, and the modern “B”, which was created in 1984 as part of a whole new branding identity system.

Corporate Logotype

1898

1947

1958

1958

1960

1969-1984

1969-1984

1975-1984

1984-1987

1987-1990

2005 (Canada) [Current]

2007-2015 (US)

(US) [Current]