The Beatrice Logos

Beatrice believes that a clean, and well represented company brand identity is one of the essential elements that helps our company be recognized in the marketplace.  Beatrice has gone to great lengths to ensure that our corporate branding is implemented in a uniform manner across our various businesses.

Corporate Logotype

Introduced in 1984, this Beatrice logotype has been synonymous with quality.  As part of the Beatrice Shared Identity Programme, the Beatrice red stripe logo band was featured on all products that were directly manufactured by our Beatrice Foods company subsidiary.  Since we no longer manufacture food, we still use the branding for our Technology and Media business units for their marketing and sales materials, plus our corporate web site presence.

Corporate Colours

A family of specially formulated colours is part of the Beatrice identity programme, and was originally conceived in 1984, and still in use to this day.

Beatrice Gray
Used by all operating units for institutional materials; business cards, stationery, invoices, and certain signage.

Beatrice Red
Assigned Marketing Colour used by corporate, and other business units as chosen.

Beatrice Blue
Assigned Marketing Colour option for Technology and Media business units.

Beatrice Graphics Standards Manual

Introduced in 1984, and then discontinued in 1987 for a more simpler approach, the Beatrice Graphics Standards Manual was reintroduced by Beatrice in 2007, and is the single most important marketing, and standards manual that we use to convey our branding image to our customers, vendors and employees.

Beatrice Cooke

Who could forget Beatrice Cooke Mealtime Adventures from the late 1940’s through the 1950’s. This iconic figure was featured in numerous magazine advertisements and would have recipe ideas that featured Beatrice products. Now, after fifty years of absence, Beatrice Cooke is back home at Beatrice, and ready to share cooking ideas and recipes from our very own Beatrice Kitchens. This retro figure is the corporate sponsor of our company.

Beatrice Shield

To pay special homage to legacy Beatrice, Beatrice Companies reintroduced the Beatrice Shield on the signature block of some of our Beatrice Foods Company products, and on our web site. This shield was created in 1969, and was used intermittently through the 1970’s and early 1980’s.